WestJet to launch low-cost, no-frills airline later this year

CALGARY—WestJet Airlines Ltd. has announced plans to launch a new discount airline later this year in a bid to offer travellers a no-frills, low-cost option.The Calgary-based company said Thursday the yet-to-be-named carrier will start with 10 Boeing 737-800 aircraft, subject to agreement with its pilots and any required regulatory approvals.WestJet CEO Gregg Saretsky said the airline industry has changed since the company began flying in 1996.Read more: Ottawa to introduce legislation to address airline bumping“The complete unbundling of services and products in order to lower fares for the price-sensitive traveller has created the ULCC (ultra low cost carrier) category,” he said in a statement.Article Continued Below“Our new airline will provide Canadians a pro-competitive, cheap and cheerful flying experience from a company with a proven track record.”WestJet did not say where the airline would fly.Air Canada launched its discount brand Rouge with flights in 2013 with service to destinations Europe and the Caribbean.