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Beyoncé Wants To Trademark Blue Ivy's Name, But It's Not That Simple

Beyoncé has no right to trademark her daughter Blue Ivy name to sell products, claims a company that has been in business under that name for nearly five years. Event-planning company named Blue Ivy had its planning on the right track when it decided to name itself “Blue Ivy,” just three years before Beyoncé gave birth to her five-year-old daughter of the same name. But now Beyoncé and Blue Ivy (the firm) have locked horns over the “Formation” hitmaker’s attempts to trademark the moniker in order to sell products like video games and beauty supplies, according to TMZ. It’s not the first time Beyoncé has tried to get ownership of the name Blue Ivy, as the “Crazy in Love” singer was denied her effort to trademark her daughter’s name back in 2012, the same year her daughter with husband Jay Z was born. But this time – in the year of 2017 – Beyoncé’s popularity and influence has grown exponentially since 2012, so the singer may have chances of winning the legal battle against the event-planning company. This time, however, Beyoncé is also tweaking her tactic and applying to get ownership of the full name of her daughter, Blue Ivy Carter. But the firm says even with “Carter” added to the name it’s not going to fly. Beyoncé filed documents earlier in 2017, explaining her motives to trademark the name Blue Ivy Carter to be able to sell products like cosmetics, mobile devices, and video games. But Blue Ivy the company is pushing back, arguing that Beyoncé is trying to get ownership simply to prevent others from selling products under the name, and allegedly has no intention to sell products on her own. Blue Ivy the company is confident about its victory in the trademark battle against Beyoncé, as the firm, which was founded three years before Jay Z and the “Drunk in Love” singer welcomed their daughter in January 2012, has previously won the support of the court on the matter. And while Beyoncé is hoping that adding the last name “Carter” to Blue Ivy would help the “Formation” singer succeed in her trademarking aspirations, Bey should probably do research in advance when naming her twins. Beyoncé, who is expected to give birth to her twins in the coming days or weeks, may want to do a thorough investigation of the existing companies and names out there if she wants to trademark her new children’s names without having to engage in exhausting legal battles. Blue Ivy seems to be very excited about the arrival of twins. Last month, Beyoncé uploaded an Instagram video documenting her family’s Easter celebrations, according to People magazine. ???? A post shared by Beyoncé (@beyonce) on Feb 23, 2017 at 2:07pm PST At one point of the video, which is set to Bill Withers’ tune “Lovely Day,” Blue Ivy is seen kissing her mother Beyoncé’s adorable baby bump. A post shared by Beyoncé (@beyonce) on Apr 22, 2017 at 11:15pm PDT Beyoncé’s twins may not know this yet, but they are about to be born in the family worth more than $1 billion. Forbes recently estimated that Beyoncé and Jay Z are now a billion-dollar couple. A post shared by Beyoncé (@beyonce) on Oct 31, 2016 at 9:51pm PDT It looks like buying all that baby equipment, toys, and diapers for their upcoming twins won’t put much of a financial strain on Beyoncé and her husband. Forbes puts the combined wealth of the married couple at $1.16 billion, with Jay Z owning $810 million and the “Formation” singer $350 million. A post shared by Beyoncé (@beyonce) on Oct 7, 2016 at 2:28pm PDT Beyoncé, who shares one daughter with Jay Z, Blue Ivy, announced her pregnancy via Instagram in February. The photo with the announcement has so far received more than 11 million likes. We would like to share our love and happiness. We have been blessed two times over. We are incredibly grateful that our family will be growing by two, and we thank you for your well wishes. – The Carters A post shared by Beyoncé (@beyonce) on Feb 1, 2017 at 10:39am PST Beyoncé’s pregnancy prompted Bey to postpone her headlining Coachella gig last month until 2018. [Featured Image by Theo Wargo/Getty Images]

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